At the Drivingsales Executive Summit there was some great speakers in and out of the auto industry.  There was some great takeaways that I posted about at my Drivingsales.com blog but no speaker really delved in how to establish a social media plan for car dealers even though Arron Strout alluded a key point that dealers should take account when devising their strategy.

You are better off to be on your A game in one location such as facebook than try to be spread over many locations with nothing more than a presence. (Not verbatim but close)

It is in my opinion that the easiest way for a dealer to start their trek into social media will be with a blog and a facebook fan page.  Not only will they be the easiest to work with but they will allow you to get your name out there to insure your online reputation.

Both will offer high rankings into the search engine if they are set up properly and the content is structured to match your audience.  The question many dealers will ask is how long before we start to see sales and fixed opps ROI?  The answer will really depend on your involvement.

Not everything in today’s social media world can be quantified into direct ROI, just as traditional branding messages are not easy to measure.  With a blog and proper facebook management your number of direct inbound inquiries will rise if you seek to engage others using these mediums and you have the proper tools to measure results in place.

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The list of speakers and things discussed will give dealership operators valuable information that they can bring back and put into action.  This conference style is unlike any dealers have seen in the automotive marketing space and will set the precedence that other conference organizers should follow.

We will be blogging from the event so make sure you subscribe to our feed to get up to the minute updates.

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Right now the never ending conversation about Autotrader.com going on over at Jeff Kershner’s Blog and their never ending battle to gain market share with a bad business model, for dealers. Here is a report worth reading at www.Digital20Group.com

Dealer Micro Sites seem to be a hot topic inside of a social network set up by Ralph Paglia. This seems to be a self serving topic as most of the participation is by the vendors trying to hawk their wares to the limited number of dealer employee participants. This marketing tools time has passed in it’s current form. (more on this later)

I have discussed CRM/ILM vendors issues at my other blog about being an Internet Sales Manger and their lack of compliance with the CAN SPAM Act and deliverability issues. Read where I talk about problems with the BZ Results BuzzTrak and their non compliance at www.ismintraining.com.

Now for the real killer…….

In steps www.DrivingSales.com, the first automotive social network created by a dealer for dealers, to help the industry get the real deal on the vendors in the automotive marketplace and to share ideas with each other to help better the industry in it marketing efforts.

Dealers and their employees have generally played their cards close to their vest when it comes to sharing ideas with each other. Now the relics who have held on to these old principals will need to step up and get into this century to remain competitive in todays information age. Consumers are empowered with the wealth of knowledge that is available to them. Now dealers have the opportunity to work from a level playing field just as consumers do when it comes time to make decisions and have real feedback on vendors that service them.

It is time to get on board today start by joining www.DrivingSales.com today.

People who looked at this item also looked at…

• Why Buy Print Over Online Advertising?
• Is your listing right?
• Where should car dealers host a blog?
• Transparency – Buzz Word or Way of Life – Part II
• Automotive Marketing Blog

Related items

• Meet Us Las Vegas
• How many websites do you need?
• Sitemap
• Developing a Social Media Plan for Car Dealers
• About Us