Link Building – Myths and Facts
Building inbound links for a dealer’s website is one of the techniques an Automotive SEO practitioner will use to help drive traffic and relevance. Link building can be an arduous task if done properly. Links to a dealers site from places like cars.com or autotrader.com do not provide SEO benefit they only provide the benefit [...]
Where should car dealers host a blog?
Setting up a blog for your dealership is just as important as having a dealership website. Just as important as picking the right website vendor car dealers need to pick the right blogging platform and host it in the right place.
Where to not host your dealership blog:
Free Blog Hosting Sites
Everybody wants something for nothing and [...]
10 Questions to Ask Your Automotive SEO Firm
Automotive SEO for many dealers remains a mystery because it is the one profession where double talk can exist and still win, because the client is uneducated in how the process works. Our goal is to not service every dealer in the country, due to the conflicts of interest it creates, but to service the [...]
Dynamic SEO = Wasted Money
There is a large automotive vendor in the space that has a service called “Dynamic SEO”. After reviewing several sites for potential clients it appears that the service does not provide any real value. Automotive SEO entails more than a one time event of optimizing title tags and producing relevant content tied to the dealers [...]
Dealer.com and Chrysler Deal – Conflict of Interest
Having one car dealer website vendor to represent all dealer points nationwide for a specific brand creates a huge conflict of interest. While we do believe that having multiple web properties can help a dealer maximize their exposure online many dealer chose not to look beyond the one that is force fed to them by [...]
Is your listing right?
Search engines and directory sites pull data from many sources to determine what information they display to their users. If you do not control your listings properly then they can be populated with incorrect information like the listing shown here.
The info is correct except the most important part, the phone number. This is costing the [...]
Are you taking advantage of bookmarking?
If you followed the previous article on why you need multiple sites the next step is to use the bookmarking sites. If you have ever used the bookmark feature of your browser you should understand the basic concept of using the social bookmarking sites.
How many websites do you need?
Automobile Industry statistics show that 70%* of all automobile consumers go online prior to purchasing a new car while the average dealer usually allocates less than 10% of their advertising budget to attracting online consumers.
