How do you track your web results?
It is extremely hard to know whether your lead source is working and if you sales force are actually working what you give them if you aren’t tracking them. Tracking these will allow you to find out which lead sources are working and which salesperson/s actually work their leads promptly.
Networking – It may not be what you think
Read a real good post over at Yahoo Hot Jobs titled ” Top 10 Myths About Networking”. Yes everyone wants more numbers but I know that there are certain posts I do that don’t get huge numbers of visitors but the visitors that do show up are highly targeted and very responsive.
Employee vs Business Mentality
Ever notice how most dealerships always have one or two sales people that are head and shoulders above the rest? Discover how to do this the right way and you can increase your sales by more than just one or two sales per month and the more you do it it grows exponentially.
Why do I want multiple web properties?
It amazes me when I check out a dealer’s name or a brand and city and only find one listing that goes to the dealer. Doing some of these things on a regular basis will allow you to own the search engines for not just your dealer name but for as many of the top 10 results in your area as you can.
Web 2.0 – Are you taking advantage of it
Thie video below makes the point very well in our opinion. If you don’t allow for a conversation with your potential customer you may get left alone like the advertiser in the video.
How many websites do you need?
Automobile Industry statistics show that 70%* of all automobile consumers go online prior to purchasing a new car while the average dealer usually allocates less than 10% of their advertising budget to attracting online consumers.
