Why do I want multiple web properties?
It amazes me when I check out a dealer’s name or a brand and city and only find one listing that goes to the dealer. Doing some of these things on a regular basis will allow you to own the search engines for not just your dealer name but for as many of the top 10 results in your area as you can.
How many websites do you need?
Automobile Industry statistics show that 70%* of all automobile consumers go online prior to purchasing a new car while the average dealer usually allocates less than 10% of their advertising budget to attracting online consumers.
