Does your web site work for you? Do you only have one?
This is the most likely way that people will find you and unless you have multiple pages all optimized for the various permutations that people will be searching for it is unlikely that you are getting the vast majority of people that are in buying mode to a page that you control.
Networking – It may not be what you think
Read a real good post over at Yahoo Hot Jobs titled ” Top 10 Myths About Networking”. Yes everyone wants more numbers but I know that there are certain posts I do that don’t get huge numbers of visitors but the visitors that do show up are highly targeted and very responsive.
Why do I want multiple web properties?
It amazes me when I check out a dealer’s name or a brand and city and only find one listing that goes to the dealer. Doing some of these things on a regular basis will allow you to own the search engines for not just your dealer name but for as many of the top 10 results in your area as you can.
