Are you taking advantage of bookmarking?
If you followed the previous article on why you need multiple sites the next step is to use the bookmarking sites. If you have ever used the bookmark feature of your browser you should understand the basic concept of using the social bookmarking sites.
Does your web site work for you? Do you only have one?
This is the most likely way that people will find you and unless you have multiple pages all optimized for the various permutations that people will be searching for it is unlikely that you are getting the vast majority of people that are in buying mode to a page that you control.
