Transparency – Buzz Word or Way of Life – Part II

The first step in the road to the sale sale is to establish rapport and how you do that online is to be completely transparent and encourage the conversation about you, your business and your offerings.

How many websites do you need?

Automobile Industry statistics show that 70%* of all automobile consumers go online prior to purchasing a new car while the average dealer usually allocates less than 10% of their advertising budget to attracting online consumers.