Why Buy Print Over Online Advertising?
The numbers are all over the board all pointing down in circulation numbers and revenue for print editions while online editions are seeing sharp rises in circulation and ad revenue. The numbers are still lopsided though as far as the percentage of spend online revenue for online print publications is around 5.4% of their total revenue but closing the gap at an alarming rate.
What are your customers saying about you and why it is important
If you are not using the information that customers are adding to the internet about you and your competitors to find portions of your process in both sales, service and follow up to improve you are missing valuable intelligence.
Are you taking advantage of bookmarking?
If you followed the previous article on why you need multiple sites the next step is to use the bookmarking sites. If you have ever used the bookmark feature of your browser you should understand the basic concept of using the social bookmarking sites.
Does your web site work for you? Do you only have one?
This is the most likely way that people will find you and unless you have multiple pages all optimized for the various permutations that people will be searching for it is unlikely that you are getting the vast majority of people that are in buying mode to a page that you control.
Automotive Social Networking – Time to Catch Up
In steps www.DrivingSales.com, the first automotive social network created by a dealer for dealers, to help the industry get the real deal on the vendors in the automotive marketplace and to share ideas with each other to help better the industry in it marketing efforts.
