How do you track your web results?
And do you actually use the information?
Read an interesting article today over at Ward’s Dealer Business called
“Send In the Data Crunchers“.
The discussion was on tracking your results from your internet marketing efforts. You can with the right scripts or services track everything you are doing on line. Should you? Absolutely.
The thing that I read that really resonated with me was something that I have seen numerous times. You need to actually take action on the results.
Let’s take leads as an example. Tracking is easy on the web side but..
Do you have any tracking you are doing once the lead comes in whether it was free or purchased? Who got the lead? Did they actually follow up? Did the lead convert?
It is extremely hard to know whether your lead source is working and if you sales force are actually working what you give them if you aren’t tracking them. This part of tracking is probably the least done and the most important.
Following the 80/20 rule I would bet that 20% of your sales people get 80% of the sales from these leads. If you aren’t tracking you won’t know will you?
Tracking these will allow you to find out which lead sources are working and which salesperson/s actually work their leads promptly.
No matter what your lead source (self generated are always best) if they are not contacted promptly it can be of the best quality and quickly become worthless. How fast are you receiving your leads and how soon do they hear from someone?
What are your thoughts and do you actually track these items? Let me know.
