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  • Dealer.com and Chrysler Deal – Conflict of Interest
  • Is your listing right?
  • Automotive Search Engine Optimization

• Recent Articles About Car Dealer Marketing

  - from the Blogosphere

  ResponseLogix announces Volkswagen and Audi certification
  9 Sep 2010 at 10:29pm
  

   

  Sunnyvale, CA ? ResponseLogix, Inc., the leading provider of automotive digital response management software for in... (show more)

   

  Sunnyvale, CA ? ResponseLogix, Inc., the leading provider of automotive digital response management software for internet leads, today announced that Volkswagen Group of America has certified its software solution suite. Volkswagen and Audi dealerships can now deliver a complete, relevant, personalized quote response within 10 minutes of internet lead receipt.
  
  ?We have seen an increase in sales from our Volkswagen internet and phone traffic because of the SmartQuote® quick quote responses,? said Josh Johnston, internet director at Volkswagen of Port Charlotte. ?The quotes save me time that I don?t have and I can predetermine prices using my own pricing rules.?
  

  Volkswagen dealers in geographic markets throughout the country are using the ResponseLogix suite of software products to dramatically improve the speed and quality of their response to internet leads. From Florida to California, these dealers execute multi-vehicle price quotes within 10 minutes in response to their customers? requests.
  
  ?We?re delighted that Volkswagen and Audi dealers can now fully utilize our solution to engage their customers early in the car buying process and more effectively propel them toward purchase,? said Tom Mohr, CEO of ResponseLogix. ?And if the customer doesn?t buy right away, we can now continue to nurture the prospect with best practice email marketing follow-up so as to bring old leads back to life.?
  
  A pioneer in the emerging DRM category, ResponseLogix leads the industry with a marketing solution suite that enables dealers to maximize sales from internet leads. ResponseLogix helps dealers solve the top three challenges facing their internet sales departments: the speed and quality of the initial response to internet leads, the impact and consistency of ongoing follow-up, and the effectiveness of the internet team?s live communications with the customer. No other solution provides dealers with a proven, robust marketing solution that delivers such significant increases in the conversion of internet leads to sales.

   

  PRESS RELEASE

   

  Find us at Digital Dealer 9 in Las Vegas, October 12-14

   

  
  

  
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  Lead Handlers or Dedicated Sales Representatives(Cradle to Grave)
  9 Sep 2010 at 1:54am
  

  BDCs are a very efficient and effective way to do business. I can?t really tell you when the first phone center start... (show more)

  BDCs are a very efficient and effective way to do business. I can?t really tell you when the first phone center started, but I have evidence of a BDC in the 1950s. It is easier to ask, ?When did dealerships start doing business over the phone?? Phone centers probably started around the time that the telephone became a common household device. The evolution of a phone center just makes sense. It is so much easier for a consumer to pick up a phone and call the dealership than to bundle up the kids, get in the car, and drive to town to get information about a vehicle they want to purchase. Subsequently, the phone has been used for a long time as a way to do business. However, as a formal business discipline it is not so very old, maybe 30 years or so in development.
  
  Before the mid-1970s, major dealerships used the ?phone room? as a precursor to BDCs that were located a centralized site with lots of desks in it, lots of phones with multiple extensions and lots and lots of paper to track everything that was going on. This created a very busy, noisy and confusing place. The salesperson was required to cold call and call back closed repair orders along with their unsold four-squares. The salesperson was not very excited about this and therefore not as passionate about making a call versus taking a floor opportunity.
  
  One of the fascinating things about the phone centers is their never-ending pursuit of improvement. Phone centers are constantly looking for better technology, better management processes, better people, and better training for those people. It is all part of the original charter for all phone centers: to find a more effective way of communicating with customers so the company can serve customers better, while generating more revenue.
  
  Today the evolution of the BDC/Internet Department has changed the view of the dealership from a business detention center to a profit-generating Marketing Center that creates a competitive advantage. Today entire dealer groups are built around Marketing Center capability. For example when a dealership builds a new dealership they put in a BDC room for use. This room is used to manage relationships between the dealership and their entire current and future owner base in all departments.
  
  The face of customer care is changing and growing more complex. Superior customer care has become an essential building block for improving customer satisfaction, loyalty and increased revenue. Customers expect a single point of contact as well as seamless interaction across multiple touch points. Furthermore, companies are experiencing a significant increase in the sheer volume of customer interactions.
  
  The question comes up regularly, ?Is there a better way to develop and maintain business than what historically had been done in the past with generic BDCs?? The concept is simple enough; allow sales and service people to do what they do best: work directly with customers to help them satisfy their needs, while at the same time freeing them up from some of the things historically they do not do well: handle incoming phone calls, outbound marketing calls, complaint resolution, Internet lead solutions, scheduling, and follow-up. Time and time again you continually put sales and service people in a position to fail because their brain is not wired to be a great phone handler. Please give me your feed back.
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  Is anyone using Vin Solutions New Status Updates?
  8 Sep 2010 at 5:43pm
  

  I love Vin Solutions! Every week or so they impress me with new additions and changes that are so incredible sometime... (show more)

  I love Vin Solutions! Every week or so they impress me with new additions and changes that are so incredible sometimes I can't even keep up. I'm curious if anyone out there is using their New Status Updates. As far as I'm concerned it's made my job even easier as I can create custom processes and statuses based on whatever criteria I want and have been having a field day setting things up. How does everyone else like it?
  
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  The First 90 Days Of The New Salesperson
  6 Sep 2010 at 3:17pm
  

  We all know and I would think agree that the first 90 days for a new salesperson is critical to their success.Commitm... (show more)

  We all know and I would think agree that the first 90 days for a new salesperson is critical to their success.Commitment,enthusiasm and attitude all no brainers, but what else can we, should we, MUST we help them with to increase their chances of becoming long term "Pro's?"
  
  To the newer salespeople out there,what do YOU need from management to help you in your quest to become a top producer at your dealership?
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  Best Structure for Copywriting CRM Reporting Site Updates ect to Get Done
  3 Sep 2010 at 8:48pm
  

  I have a need for multiple tasks to be completed in a four store group and would like some input on what the best per... (show more)

  I have a need for multiple tasks to be completed in a four store group and would like some input on what the best personnel structure might be. What I am looking for is someone that can write copy including unique vehicle comments for over 400 used cars, track and report on effectiveness of CRM usage, youtube videos uploaded and other tasks related to content generation and SEO.
  
  What are some of you doing for these tasks?
  
  Currently in our group no one is really making sure we are utilizing the CRM tools. We are hit and miss on the vehicle comments and the youtube videos are being done by salespeople, f&i managers and a receptionist. Content generation is slow since I do it myself.
  
  
  
  
  
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  iMagicLab Announces Automotive Industry?s First Dealership CRM iPhone App
  

  Baltimore, MD ? July 27, 2010.  iMagicLab, a technology leader in automobile retailing, today announced the submissio... (show more)

  Baltimore, MD ? July 27, 2010.  iMagicLab, a technology leader in automobile retailing, today announced the submission to Apple of the world?s first automobile-dealership CRM app for use in the iPhone and iPod Touch.  DealerCRM ...
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  Next Generation of Dealer Services Scams ? Social Media Training
  

  Social media is a very hot topic and now it appears that every wannabe trainer and even a few well respected ones are... (show more)

  Social media is a very hot topic and now it appears that every wannabe trainer and even a few well respected ones are jumping on the band wagon to teach dealers social networking and social ...
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  Website Providers Social Media Fail
  

  Who put that there? Using social media to promote your business and products you sell is the craze today.  Everybody ... (show more)

  Who put that there? Using social media to promote your business and products you sell is the craze today.  Everybody is talking about it and a few are doing really well with it in the auto ...
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  Not Another Automotive Social Network?!?!?
  

  The automotive social networking space has a new entry.  Jeff Kershner over at DealerRefresh is adding a forum to his... (show more)

  The automotive social networking space has a new entry.  Jeff Kershner over at DealerRefresh is adding a forum to his already popular blog.  This is a welcome addition to the already fragmented automotive social networking ...
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  Automotive SEO ? Conference Wrap Up
  

  The “Automotive SEO Exposition” held this year in Washington DC was a huge success.  Top level automotive seo practit... (show more)

  The “Automotive SEO Exposition” held this year in Washington DC was a huge success.  Top level automotive seo practitioners from all over the country came together for two days of powerful round table style discussions. The ...
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