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• Recent Articles About Car Dealer Marketing

  - from the Blogosphere

  Searching for the Truth - How to get more out of your Third Party Follow-ups
  8 Feb 2010 at 5:42pm
  

  Has your dealership ever experienced the following scenario? A prospect walks into your dealership and leaves without... (show more)

  Has your dealership ever experienced the following scenario? A prospect walks into your dealership and leaves without buying a car.  The Manager asks the salesperson why and they respond that the prospect couldn?t afford the car they wanted or he didn?t have the car the prospect wanted.  A third party conducts a follow-up interview with the [...]
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  DEALERUPS HELPS AUTO DEALERS BETTER TARGET CUSTOMERS WITH POLK LEAD SCORING I...
  7 Feb 2010 at 9:49pm
  

  Sara Callahan                                         Stanley Parayil Thomas Carter-West Public Relations          Ch... (show more)

  Sara Callahan                                         Stanley Parayil Thomas Carter-West Public Relations          Chief Executive Officer Phone: 949-742-0477                      PMDS scallahan@carterwestpr.com        Phone: 888-866-6999 DEALERUPS HELPS AUTO DEALERS BETTER TARGET CUSTOMERS WITH POLK LEAD SCORING INTEGRATION AND DATABASE ENHANCEMENT SERVICES Collaboration and Integration Provides Auto Dealers with Competitive Advantage and Potential for Increased Sales Revenues LEVITTOWN, New York ? (February 8, 2010) - Parayil & Mann Dealer Services Inc. (PMDS), a leading [...]
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  Automotive Social Media Policy - Free Download
  7 Feb 2010 at 6:05pm
  

  As the saying goes, an elephant never forgets, neither does the internet. Everything said, everything posted, every v... (show more)

  As the saying goes, an elephant never forgets, neither does the internet. Everything said, everything posted, every video created and image uploaded is there for the world to see. People are forming opinions about your dealership without ever having to be a customer, of course this could be good or bad, it just depends on [...]
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  DiggDialogue with Toyota?s Jim Lentz should be Interesting
  6 Feb 2010 at 9:30pm
  

  As expected and rightfully so, Toyota is hitting the social media trail to calm recent negative publicity surrounding... (show more)

  As expected and rightfully so, Toyota is hitting the social media trail to calm recent negative publicity surrounding the recent Toyota recalls. Jim Lentz, President and Chief Operating Officer of Toyota Motor Sales, USA, will be answering questions from the Digg.com community. There are over 800 questions proposed so far and still over a day to [...]
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  Automotive Marketing Boot Camp Features Best Digital Marketing Strategies for...
  6 Feb 2010 at 4:50pm
  

  Best digital marketing strategies of 2010 will be highlighted at the Automotive Marketing Boot Camp on February 12th ... (show more)

  Best digital marketing strategies of 2010 will be highlighted at the Automotive Marketing Boot Camp on February 12th in Orlando. Brian Pasch, CEO of Pasch Consulting Group, is one of five instructors and will lead a seminar on The Best Digital Marketing Strategies for car dealers.
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  The effect of Toyota recalls on the used car market
  5 Feb 2010 at 3:08pm
  

  I?ve asked members of our data department to analyze the effect of Toyota?s recent troubles on the used vehicle marke... (show more)

  I?ve asked members of our data department to analyze the effect of Toyota?s recent troubles on the used vehicle market.  I expect to have the results posted shortly. The preliminary analysis, however, definitely shows that Toyota?s market day?s supply began decreasing in November and December, and that rate has really picked up in January.  Unfortunately the [...]
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  The Humans That Changed the World
  5 Feb 2010 at 1:29am
  

  An interesting thing happened on the way to perfection? Toyota?s recall and reputation crisis seem to be getting wors... (show more)

  An interesting thing happened on the way to perfection? Toyota?s recall and reputation crisis seem to be getting worse day by day. This was a company so obsessed with making cars of unmatchable quality and reliability that they helped set a higher standard for the industry, compelling their competitors to follow. Relentless waste and [...]
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  Social Influence, Not Just For Your Sales Department: A Special Finance Persp...
  4 Feb 2010 at 10:35pm
  

  In the auto industry social media can play a huge role in brand management by bringing trust, recognition, and awaren... (show more)

  In the auto industry social media can play a huge role in brand management by bringing trust, recognition, and awareness to more than just your sales department. It can also boost your service and parts business as well as highlighting specific aspects of your F&I, such as buy here pay here and special finance, the [...]
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  4 Tips for Advertising on Facebook
  4 Feb 2010 at 7:48pm
  

  There is an old saying in marketing fish where the fish are biting. Currently Facebook gets about 100 Million plus un... (show more)

  There is an old saying in marketing fish where the fish are biting. Currently Facebook gets about 100 Million plus unique visitors each month, that is over 1/3 the US population. With the rising price of Google ad words it makes sense to add Facebook advertising to your marketing mix. I recently read an article [...]
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  Managing Your Lead Mix
  4 Feb 2010 at 7:27pm
  

  I have been invited to particpate in a panel discussion during NADA to discuss automotive lead sources and the effect... (show more)

  I have been invited to particpate in a panel discussion during NADA to discuss automotive lead sources and the effectiveness of three types of leads: Manufacturer Leads Website Direct Leads Third Party Leads The roundtable is being sponsored by Dealix and will include: David Kain, President of Kain Automotive, will focus on leads from OEM sites. Brian Pasch, Owner of Pasch Consulting, [...]
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  Automotive SEO by DealerBytes

  
  
  Help Edmunds Help You, and you could win $500!
  8 Feb 2010 at 10:07pm
  

  Hi All,
  Since embedding the survey in ADM was blocking the IP as "Survey Taken", I had my Edmunds people put together ... (show more)

  Hi All,
  Since embedding the survey in ADM was blocking the IP as "Survey Taken", I had my Edmunds people put together a landing page specifically for ADM members to access. Early response has been great and I really look forward to ADM member input
  
  Thanks!:
  
  
  

  http://www.edmunds.com/dealers/surveycontestentry.html

  
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  Facebook; Grant Cardone Has Tooooo Many Friends!
  8 Feb 2010 at 4:34pm
  

  For the many social media super stars on ADM this may be a regular occurrence, but it was the first time I have pers... (show more)

  For the many social media super stars on ADM this may be a regular occurrence, but it was the first time I have personally experienced getting a message from Facebook that somebody has too many "Friends" and so Facebook was shutting them off from new Friend requests... Have you experienced this? 

  
  

  The only other place I have run into this has been Plaxo, which shut me off from accepting any additional Friend requests when I hit 1,000... Which might be good, or might be bad... What do you think?

  
  

  Does limiting the number of "Friends", "Fans", "Followers", "Subscribers", "Stalkers", "Pokers" or whatever a social network calls their mechanism for connecting one membership profile to another enhance or detract from the value of that social media or the network itself?  Does limiting each member to 1,000 members such as what Plaxo does force the users to restrict their membership requests, or the ones they accept to people they have actually met or communicate with on a regular basis?

  
  

  In the case of Plaxo I have tried disconnecting from users I have not met in person whose invitations I accepted before knowing their was a 1,000 connection limit... The process is painful and arduous, requiring that each individual user I disconnect from be reviewed and then the disconnection itself confirmed several times... The time it takes has driven me away from using Plaxo, which is a social media I once considered high value because of their technology such as integration with Outlook and apps, such as their de-duping app for Outlook.

  
  

  All that goodness has been tossed into the dumpster because of the combination of limiting me to 1,000 members (which is OK) without making it easy to cull the connections to lesser relationship profiles so that I can accept friend requests from other Plaxo users that I am more closely connected with outside of Plaxo...

  
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  Let's get ready to rummmble at NADA!
  8 Feb 2010 at 4:20pm
  

  Thought I'd start a simple thread for those of us attending an hoping to meet others from the online community.
  
  Here a... (show more)

  Thought I'd start a simple thread for those of us attending an hoping to meet others from the online community.
  
  Here are my plans:
  
  I get in on Thursday afternoon. Friday I am playing golf at Grand Cypress. I have a 12:10 tee time if anyone wants to join me.
  
  If anyone is getting together for dinner or drinks, please let me know. I would love to meet as many of you as possible.
  
  Sat & Sun I'll be walking the floor.
  
  Saturday, I plan on attending Ralph's event from 1-3.  Don't worry Ralph, I am leaving the boxing gloves at home.
  
  Ping me if you want to meet up: 585-749-2015
  
  I can't wait for some warm weather!
  
  
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  Is this inventory marketing software commercially viable?
  7 Feb 2010 at 1:58am
  

  We have started working on a custom piece of software that updates over 200 online classifieds ad sites with a dealer... (show more)

  We have started working on a custom piece of software that updates over 200 online classifieds ad sites with a dealerships inventory either from a text file, excel file, microsoft access datatbase, or our own custom online inventory management web application.
  
  We are building this for a local client, but I was wondering if something like this would be commercially viable? Would this be something that other dealerships would be interested in?
  
  
  
  
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  What does a Digital Nation mean for your business in 2010? 2013?
  6 Feb 2010 at 4:35pm
  

  Gasp!
  
  Take a couple of a minutes to watch this Digital Nation video, then PLEASE share your thoughts and feelings abo... (show more)

  Gasp!
  
  Take a couple of a minutes to watch this Digital Nation video, then PLEASE share your thoughts and feelings about it as we all work to make sense, profit, relationships, and a quality life in our new and hyper-changing world. I'm very much interested in your opinion of what your industry and what your business will look like in the next 36 months... maybe even the next 36 weeks? Change is on a lighting rod!!
  
  http://www.pbs.org/wgbh/pages/frontline/digitalnation/us/
  
  

  
  
  
  
  
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  Next Generation of Dealer Services Scams ? Social Media Training
  

  Social media is a very hot topic and now it appears that every wannabe trainer and even a few well respected ones are... (show more)

  Social media is a very hot topic and now it appears that every wannabe trainer and even a few well respected ones are jumping on the band wagon to teach dealers social networking and social ...
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  Website Providers Social Media Fail
  

  Who put that there? Using social media to promote your business and products you sell is the craze today.  Everybody ... (show more)

  Who put that there? Using social media to promote your business and products you sell is the craze today.  Everybody is talking about it and a few are doing really well with it in the auto ...
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  SEO and SEM Potential Vendor Checklist
  

  This year I have encountered a significant increase in the amount of companies fighting for the “new” advertising exp... (show more)

  This year I have encountered a significant increase in the amount of companies fighting for the “new” advertising expense dollars of search engine optimization (seo) and search engine marketing (sem). Two years ago, even a year ...
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  Not Another Automotive Social Network?!?!?
  

  The automotive social networking space has a new entry.  Jeff Kershner over at DealerRefresh is adding a forum to his... (show more)

  The automotive social networking space has a new entry.  Jeff Kershner over at DealerRefresh is adding a forum to his already popular blog.  This is a welcome addition to the already fragmented automotive social networking ...
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  Automotive SEO ? Conference Wrap Up
  

  The “Automotive SEO Exposition” held this year in Washington DC was a huge success.  Top level automotive seo practit... (show more)

  The “Automotive SEO Exposition” held this year in Washington DC was a huge success.  Top level automotive seo practitioners from all over the country came together for two days of powerful round table style discussions. The ...
  (show less)