Are you taking advantage of bookmarking?
If you followed the previous article on why you need multiple sites the next step is to use the bookmarking sites. Having a solid bookmarking strategy can really help you to saturate the search engines.
What is social bookmarking?
If you have ever used the bookmark feature of your browser you should understand the basic concept of using the social bookmarking sites. You save the sites you want to remember but in this case you do it online. You also tag what you save and you share it with other members.
On most bookmarking sites others can also vote as to whether or not what you saved is valuable.
Each of these bookmarks can create an extra listing on the search engines that can help drive traffic to the site you bookmarked. As Google tends to like some of the bigger bookmarking sites quite often your bookmark will rank higher than the page you saved. At least initially.
Using sites like Digg, Propeller, and Stumble can result in quite a bit of additional traffic if you have a popular bookmark.
The important thing to remember is that this is a community. If you are not contributing by bookmarking sites of value that aren’t yours you will be seen as a spammer and the community will not support you.
This needs to be something that you do regularly and not just for your sites. Add the little favorite icons to your browser and any time you see an item of value in the course of your normal surfing you can quickly bookmark it.
Bookmarking along with using the long tail of search can bring you great benefits. Check out this article on using the long tail for automotive seo for more ways to drive very targeted traffic.
