Consumers are immune to most print advertising and revenues are declining for this media.  Other bloggers are predicting a Major Consolidation due to the declines in revenue.  The numbers are all over the board all pointing down in circulation numbers and revenue for print editions while online editions are seeing sharp rises in circulation and ad revenue.  The numbers are still lopsided though as far as the percentage of spend online revenue for online print publications is around 5.4% of their total revenue but closing the gap at an alarming rate.

With the industry pushing to be green in it’s initiatives it is still surprising to see the huge full page ads in print that only reach a very small portion of people who want what we are offering.  Online advertising allows us to prequalify our customers by reaching only those that want we have to offer.  Versus the spaghetti marketing techniques of print advertising and save trees at the same time.

Nathan Scripps offered a great way to look at media spends at Drivingsales.com in their Automotive Strategy Section on how to reach our target market at the time they are looking for us, when they are ready to buy.  Concentrating your advertising dollars that reaches the most people that want what we have to offer versus interrupting the masses that don’t.

Traditional advertising mediums still allows us to build our brand however; if every raw impression that we deliver in these mediums is an in your face pitch it may do more harm than good.  These mediums will allow us to tell our story now we just need to balance our pitch to reach those that want what we have now.

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Right now the never ending conversation about Autotrader.com going on over at Jeff Kershner’s Blog and their never ending battle to gain market share with a bad business model, for dealers. Here is a report worth reading at www.Digital20Group.com

Dealer Micro Sites seem to be a hot topic inside of a social network set up by Ralph Paglia. This seems to be a self serving topic as most of the participation is by the vendors trying to hawk their wares to the limited number of dealer employee participants. This marketing tools time has passed in it’s current form. (more on this later)

I have discussed CRM/ILM vendors issues at my other blog about being an Internet Sales Manger and their lack of compliance with the CAN SPAM Act and deliverability issues. Read where I talk about problems with the BZ Results BuzzTrak and their non compliance at www.ismintraining.com.

Now for the real killer…….

In steps www.DrivingSales.com, the first automotive social network created by a dealer for dealers, to help the industry get the real deal on the vendors in the automotive marketplace and to share ideas with each other to help better the industry in it marketing efforts.

Dealers and their employees have generally played their cards close to their vest when it comes to sharing ideas with each other. Now the relics who have held on to these old principals will need to step up and get into this century to remain competitive in todays information age. Consumers are empowered with the wealth of knowledge that is available to them. Now dealers have the opportunity to work from a level playing field just as consumers do when it comes time to make decisions and have real feedback on vendors that service them.

It is time to get on board today start by joining www.DrivingSales.com today.

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