What are your customers saying about you and why it is important
If you are not using the information that customers are adding to the internet about you and your competitors to find portions of your process in both sales, service and follow up to improve you are missing valuable intelligence.
Are you taking advantage of bookmarking?
If you followed the previous article on why you need multiple sites the next step is to use the bookmarking sites. If you have ever used the bookmark feature of your browser you should understand the basic concept of using the social bookmarking sites.
Does your web site work for you? Do you only have one?
This is the most likely way that people will find you and unless you have multiple pages all optimized for the various permutations that people will be searching for it is unlikely that you are getting the vast majority of people that are in buying mode to a page that you control.
How do you track your web results?
It is extremely hard to know whether your lead source is working and if you sales force are actually working what you give them if you aren’t tracking them. Tracking these will allow you to find out which lead sources are working and which salesperson/s actually work their leads promptly.
Employee vs Business Mentality
Ever notice how most dealerships always have one or two sales people that are head and shoulders above the rest? Discover how to do this the right way and you can increase your sales by more than just one or two sales per month and the more you do it it grows exponentially.
