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• From the Blog

  • Link Building – Myths and Facts
  • Where should car dealers host a blog?
  • What Affect Will Google Caffeine Have on Automotive SEO?
  • 10 Questions to Ask Your Automotive SEO Firm
  • Developing a Social Media Plan for Car Dealers
  • Stop Getting Flagged
  • Dynamic SEO = Wasted Money
  • Meet Us Las Vegas
  • Dealer.com and Chrysler Deal – Conflict of Interest
  • Is your listing right?
  • Why Buy Print Over Online Advertising?
  • What are your customers saying about you and why it is important
  • Are you taking advantage of bookmarking?
  • Does your web site work for you? Do you only have one?
  • Automotive Social Networking – Time to Catch Up

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• Recent Articles About Car Dealer Marketing

  - from the Blogosphere

  
  
  Engaging Consumers Via Social Media Makes Them More Likely To Buy, Recommend
  16 Mar 2010 at 4:32pm
  

  I saw this article on Mashable.com, in it they referenced a study that I'd like to share with everybody here and get ... (show more)

  I saw this article on Mashable.com, in it they referenced a study that I'd like to share with everybody here and get their opinions on it.
  
  

  
  In a recent study of social media usage it is clear that consumers who are Facebook fans and Twitter followers of a brand are more likely to not only recommend, but they are also more likely to
  buy from those brands than they were before becoming fans/followers. The
  study of over 1500 consumers by market research firm Chadwick Martin
  Bailey and iModerate Research Technologies found that 60% of Facebook
  fans and 79% of Twitter followers are more likely to recommend those
  brands since becoming a fan or follower. And an impressive 51% of
  Facebook fans and 67% of Twitter followers are more likely to buy the
  brands they follow or are a fan of.  Considering Facebook?s over 400
  million users, the opportunity is great for social media marketers.
  
  The rest of the article...
  
  (show less)

  The Microsite Debate Con't
  15 Mar 2010 at 3:12pm
  

  What are your thoughts on Microsites?   This topic passes my desk every day and yet dealers are continually baffled o... (show more)

  What are your thoughts on Microsites?   This topic passes my desk every day and yet dealers are continually baffled on how to use them....if at all. 
  
  Here's a video From Rand Fishkin, SEO Guru, regarding prioritizing microsites over your main website:
  http://vimeo.com/2926451
  
  A few 101 glossary terms for this video:
  
  link juice - external links pointing to your website in efforts to pass authority and page rank in order to get better SEO rankings
  
  anchor text - text / keywords within the back-link to your website (these should be your priority terms)
  
  301 - a domain redirect that tells search engines this page has moved to another domain (goal - to pass existing rankings to a new url)
  
  (show less)

  Build automated eCatalog targeted to just 1 or a thousand prospects
  15 Mar 2010 at 7:30am
  

  Flipick is a revolutionary technology that can help you build a 1:1 eCatalog for your prospect. Pick up images, marke... (show more)

  Flipick is a revolutionary technology that can help you build a 1:1 eCatalog for your prospect. Pick up images, marketing messages, video and 360 views from the content management system and build an interactive Flip. Mail the Flip to just 1 prospect or to a a thousand from your email list
  
  It takes EDM to the next level - from simple HTML communications to an interactive personalized catalog
  
  For more details, send a mail to
  
  ravi.dugal@mediawide.com
  
  (show less)

  supplying pistons,piston rings and liners for different engine models
  15 Mar 2010 at 6:35am
  

  Dear Sir/Madam,
  
  How are you?
  This is a warm greeting from Cici Xuan, sales representive in Albama Engine Parts Facto... (show more)

  Dear Sir/Madam,
  
  How are you?
  This is a warm greeting from Cici Xuan, sales representive in Albama Engine Parts Factory, which is one of the biggest piston and piston ring manufacturer in China. All our piston and piston rings are produced according to OE specification. We are the main OEM supplier for many famous companies at home and abroad. We have got the quality certificate of ISO9001 and TS16949. You are warm welcome to visit our big factory if it is convenient for you. We are looking forward to cooperating your esteemed company.
  
  We have produced piston, ring and liner for a large range of engine models, including truck, car, tractor, heavy duty etc application. For our company information and product catalogue, thank you for your time to check with our company website. Thank you for your time.
  
  Hope we will begin the cooperation soon. Anything we can do for you, please feel free to contact us.
  
  Thanks and best regards .
  Cici
  
  WWW.ALBAMA.BIZ
  http://albama.en.alibaba.com/
  Albama Engine Parts Factory
  Cici Xuan (Sales Representive)
  Tel: +86-757-86068666; +86-757-82782799
  Fax: +86-757-82782778
  Mob: +86-13411174697
  Email: albamasale3@yahoo.com
  Email: cici@albama.biz
  MSN: xuanshaoqin@hotmail.com
  Add: Foshan Creative Industry Park, Jihua 4th Road, Foshan, China.528000
  (show less)

  Dealer Websites: How much information is too much information?
  14 Mar 2010 at 3:11am
  

  We all know that virtually everyone researches cars online as part of their buying process. The internet provides a w... (show more)

  We all know that virtually everyone researches cars online as part of their buying process. The internet provides a wealth of information. From manufacturer websites, internet classifieds like AutoTrader.com, portal websites like Edmunds, and dealer websites.
  
  Dealer websites have the ability to provide a wealth of information. Below is some of the information that can be displayed on new car inventory on a dealership's website.
  
  MSRP Invoice Price Dealer discounted price
  Incentives (Finance rates, rebates, lease rates) Estimated payments and payment calculator Exact trim level Color of the car Stock Photos, including color matched stock photos Dealer taken photos of vehicle in stock Dealer taken video of vehicle in stock Stock commercial type videos about the vehicle 360 degree spins Standard equipment descriptions Technical specifications Optional equipment and dealer accessories installed on the vehicle Similar vehicles in stock that may be used or new Vehicle reviews
  My question is, is there a point where too much information is too much? Sometimes I hear people say that they don't want to list everything because the customer won't have a reason to call. But I think they are forgetting something. Internet shoppers are usually looking for information and may go to multiple dealer websites until they find the information they are looking for.
  
  Is more information always better than less? How much is too much?
  
  What do you guys think?
  
  (show less)

  
  
  Next Generation of Dealer Services Scams ? Social Media Training
  

  Social media is a very hot topic and now it appears that every wannabe trainer and even a few well respected ones are... (show more)

  Social media is a very hot topic and now it appears that every wannabe trainer and even a few well respected ones are jumping on the band wagon to teach dealers social networking and social ...
  (show less)

  Website Providers Social Media Fail
  

  Who put that there? Using social media to promote your business and products you sell is the craze today.  Everybody ... (show more)

  Who put that there? Using social media to promote your business and products you sell is the craze today.  Everybody is talking about it and a few are doing really well with it in the auto ...
  (show less)

  SEO and SEM Potential Vendor Checklist
  

  This year I have encountered a significant increase in the amount of companies fighting for the “new” advertising exp... (show more)

  This year I have encountered a significant increase in the amount of companies fighting for the “new” advertising expense dollars of search engine optimization (seo) and search engine marketing (sem). Two years ago, even a year ...
  (show less)

  Not Another Automotive Social Network?!?!?
  

  The automotive social networking space has a new entry.  Jeff Kershner over at DealerRefresh is adding a forum to his... (show more)

  The automotive social networking space has a new entry.  Jeff Kershner over at DealerRefresh is adding a forum to his already popular blog.  This is a welcome addition to the already fragmented automotive social networking ...
  (show less)

  Automotive SEO ? Conference Wrap Up
  

  The “Automotive SEO Exposition” held this year in Washington DC was a huge success.  Top level automotive seo practit... (show more)

  The “Automotive SEO Exposition” held this year in Washington DC was a huge success.  Top level automotive seo practitioners from all over the country came together for two days of powerful round table style discussions. The ...
  (show less)