Networking – It may not be what you think
Read a real good post over at Yahoo Hot Jobs titled ” Top 10 Myths About Networking“. This is focused on using networking to get a job but the same things apply to any networking.
A few points in this article really resonated with me. Specifically as it applies to using the web. Quality is much more important than quantity.
Yes everyone wants more numbers but I know that there are certain posts I do that don’t get huge numbers of visitors but the visitors that do show up are highly targeted and very responsive.
Getting a hundred visitors a day that don’t have an interest in what you are discussing will not sell anymore products. You are lucky in a case like that to get 0.5% to take the action you are looking for or maybe one action for every 200 visitors.
Consider if you get 10 targeted visitors but 30% respond to what you are offering you would now have 3 times the results with 5% of the traffic.
The other item that really stands out is about how hard networking is. It isn’t if you will listen first. Good listeners are always welcomed and considered friends.
Now how do you do this online? A blog can be a good start. You can tell me exactly what you think of this article by leaving a comment. It allows me to not only get information out but to listen to you and respond to YOUR concerns.
Think if you have a question and I supply an answer through this interactive media you are not more likely to do business with me down the line?
Are you using any of the interactive web media for conversing with your prospects. Forums, Q and A blogs, Squidoo lenses, Hub Pages – all of these allow people to interact with you online.
How many of these are you using to reach your potential customer?
