Why do I want multiple web properties?

Posted by Paul Rushing on · 1 Comment

It amazes me when I check out a dealer’s name or a brand and city and only find one listing that goes to the dealer. Doing some of these things on a regular basis will allow you to own the search engines for not just your dealer name but for as many of the top 10 results in your area as you can.

Filed under Articles, Search Engine Saturation · Tagged with Big G, dealer, Doing, Easy, Fifth, Fourth, Honda's, Hub Pages, ISM In Training, name, Nissan's, Owning, Paul's, Search, sites, Spending, squidoo, Third, Toyota's

Web 2.0 – Are you taking advantage of it

Posted by Paul Rushing on · Leave a Comment

Thie video below makes the point very well in our opinion. If you don’t allow for a conversation with your potential customer you may get left alone like the advertiser in the video.

Filed under Advertising, Articles · Tagged with advertiser, alone, justfood, Thie, thought, video

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From the Blog
Recent Articles About Car Dealer Marketing

- from the Blogosphere
The Death of The Desk
12 Mar 2010 at 2:22pm

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15 years ago I told Ron Craft (the dealer I got my start in the car business with in 1984) ?Customers aren?t shopping for a car they are shopping for a salesperson to buy a car from?. That was the way I approached car sales when I got into it after having been in the [...]
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Combine your ownership email campaign with your Social Marketing tools
11 Mar 2010 at 4:50pm

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FourSquare.com Adds Business Intelligence Tools
11 Mar 2010 at 12:15am

GPS enabled mobile apps are changing the way in which consumers leverage social media and one fast growing applicatio... (show more)

GPS enabled mobile apps are changing the way in which consumers leverage social media and one fast growing application that has been discussed on DrivingSales.com is FourSquare.com. This week FourSquare.com�announced that it will be offering business owners business intelligence tools which would show them who is “checking in” to their business and how to market to [...]
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Send a Multi-Vehicle Quote; Win on the Call
10 Mar 2010 at 4:13pm

When you respond to an Internet lead, do you just send back a quote on the requested vehicle?� If that?s what you do,... (show more)

When you respond to an Internet lead, do you just send back a quote on the requested vehicle?� If that?s what you do, that?s a mistake.� Make your quote a multi-vehicle quote!� It fundamentally alters the phone call.� What does the customer talk about when you just send a quote on the requested vehicle?� Price.� [...]
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ResponseLogix� Now Available for Kia Dealers
10 Mar 2010 at 3:56pm

Sunnyvale, Calif ? March 10, 2010? ResponseLogix, Inc., the leading provider of automotive digital response managemen... (show more)

Sunnyvale, Calif ? March 10, 2010? ResponseLogix, Inc., the leading provider of automotive digital response management software for internet leads, today announced the general availability of its marketing solution suite for Kia auto dealerships.� With this software as a sevice (SaaS) technology, Kia dealers can engage customers early in the car buying process and then [...]
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Are You Driving People Away From Your Website? Part Deux
10 Mar 2010 at 1:49pm

Well, here is part deux as promised. Social Media is moving so fast through our industry that dealerships seem to be ... (show more)

Well, here is part deux as promised. Social Media is moving so fast through our industry that dealerships seem to be trying anything and everything to make sense of it. There are more opinions than facts and even more dark corners that have yet to be explored. As stated in my previous blog post anything [...]
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Increased Rapport and Building Trust
9 Mar 2010 at 11:43pm

?If you expect above-average results you must learn, implement and perform above-average concepts.? Pacing, matchin... (show more)

?If you expect above-average results you must learn, implement and perform above-average concepts.? Pacing, matching or mirroring, whatever it is that you want to call it, has been around a long time. As sales people, we have all at one time or another read a book, listened to a CD or attended training of some type [...]
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Your biggest Social Media opportunity is in Fixed Ops.
9 Mar 2010 at 5:56am
Dealership social media has a huge opportunity to help customers get fixed ops info.
Strong minds versus weak minds?
8 Mar 2010 at 8:21pm

This article by John Quinones hits home with what dealers today need to survive from a mental perspective. * * * Str... (show more)

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Automotive SEO by DealerBytes

What ARE you doing with Your Facebook Page?
12 Mar 2010 at 3:03am

Exactly one year ago today, Nick O'Neill published an article on Allfacebook.com titled "How To Develop a Facebook Pa... (show more)

Exactly one year ago today, Nick O'Neill published an article on Allfacebook.com titled "How To Develop a Facebook Page That Attracts Millions of
Fans".� He outlined "10 Facebook Page Strategies Every Brand
Should Know" and after spending the past several months delving deeply
into ?things Facebook? I think it would be prudent to review those steps, and
bring them up for discussion as they relate to the automotive world.� I?m interested in how far you?ve gone in
customizing your Facebook presence, what successes you've had, and what has
flat out failed.

1. Develop Custom Tabs

Are you aware that you?re not stuck with the default tabs FB gives you when you activate your Fan Page?� You should hide those you
don?t use, and either customize or pay someone to customize tabs based on the
facets of your company?s ?personality? that you want to promote.� Tabs with themes such as Community, About Us,
Sales, Service, Finance, Specials all offer you framework within which you can
develop your particular brand.� What are
some cool custom tabs out there?�

2. Don?t Let New Users Land on the Wall

You should change the default landing tab to one of your custom tabs.� This enforces brand and encourages interaction (as long as your tab has an interactive element ? HINT)

3. Create a Unique Page Image

Your 200x200 digital image is kind of a big deal.� If your logo is oblong, have you done something different?� This is the icon everyone will see first ?
make it pop.

4. Integrate Applications To Increase Engagement

There are all sorts of applications out there, and if you want to pay, you can have some developed specifically for your dealership.�
I?m curious to know if anyone out there has paid for a custom
application.

5. Join the Conversation, It?s Not Optional Anymore

You really do need to participate.� It's a two way conversation for sure.� Do you have someone designated to do this?�

6. Publish Interesting and Relevant Content

This part is easy.� There are all sorts of sources you could ?drip? onto your Wall, or you could grab interesting articles and
tidbits from blogs and news sites you subscribe to.� How do you keep your content fresh and
interesting?

7. Repost Comments By Other Users

Quite often I find my friends to be excellent sources of material.� What are your fans saying that other people might want to hear?� And how does this
reinforce your relationships all around?

8. Update Regularly!

This means something different to everyone.� How often do you update?

9. Post and Tag Users in Photos and Videos

Not so sure that this would be easy in a dealership setting, unless you get your customers to ?Fan? you while they?re waiting for F&I and the photograph them and/or
video them upon delivery.� How are you
bringing your customers into your page?

10. Leverage the Power of Facebook Events

I?m seeing a lot of dealers ?get? the power of this.� Creating and promoting Events that are meaningful to your fan base is
one of the best ways to leverage the communication power behind your Page.� This past week I was invited to at least a
half a dozen dealership events ranging from Blue Tooth training to Fund Raising
to a Special Sale.� How are you using
this feature?

�

The fact that Nick O?Neill wrote this article a YEAR ago and that we?re just now seeing these steps put into motion by dealers across the country (other than you savvy early adopters out there) kind of bums me
out.� On the other hand, I?m happy to see
dealers eagerly and actively adopting some of these ideas.� It?s invigorating to me, after spending much
of my career begging people to listen to ?what?s coming?, to see dealers and
their personnel spending more time than ever implementing marketing strategies
that have been proving and continue to prove themselves outside the automotive sector.�

�

I look forward to hearing from you all!

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Has anyone heard anything about LMCC not being GM approved any longer?
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I heard from one of the dealers I work with that he got a letter from GM stating that LMCC is no longer an approved f... (show more)

I heard from one of the dealers I work with that he got a letter from GM stating that LMCC is no longer an approved for receiving and distributing leads under their new SFE program. Has anyone else heard this or is it just a rumor?

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Ft. Worth Auto Show?
10 Mar 2010 at 9:29pm

Anyone going to the Ft. Worth Auto Show this week? �Grubbs Infiniti will be there with the 2011 Infiniti M.�
Yes, In... (show more)

Anyone going to the Ft. Worth Auto Show this week? �Grubbs Infiniti will be there with the 2011 Infiniti M.�
Yes, Infiniti is still attending auto shows despite not appearing in Dallas and a few other shows. �Hope to see you there. �Would love to chat in person. �
Ft. Worth AutoShow (March 11 - 14th)�

Ft. Worth AutoShow
Website

The 2010 Auto Show
March 11- 14, 2010

Location

Fort Worth Convention Center
1112 Houston Street
Fort Worth, Texas 76102

Admission Prices
Adults $9 per person Children 6 to 12 $4 per person Under 6 years old Free Click to print your own discount coupon to save on admission prices.
This download requires Adobe Acrobat Reader, which is a free download here.

Dates and Times

Thursday, March 11
1pm to 10pm

Friday, March 12
1pm to 10pm

Saturday, March 13
10am to 10pm

Sunday, March 14
10am to 6pm
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Social media management
9 Mar 2010 at 10:41pm

I recently had a discussion with a customer on my blog.� I would like your opinion as to how I handled it.� Be nice b... (show more)

I recently had a discussion with a customer on my blog.� I would like your opinion as to how I handled it.� Be nice but don't be kind.� I waqnt opinions.... Notes on the recall of Chevy Cobalt and Pontiac G4 and�G5
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Who is having an affair with your customer?
9 Mar 2010 at 8:44pm

Just some information that we all know but just don't think about as much as we need to.

Here it is.�Any person tha... (show more)

Just some information that we all know but just don't think about as much as we need to.

Here it is.�Any person that has responded to a media message that you put out and came in to buy, is your customer.�At least for the moment.�Now how long he remains your customer is entirely up to you.�

�

Now if you dont take anything else from this article remember this, it cost you�6 times as much�to bring in a new customer as it does to get a past customer�to buy from you again.�So why would you ever let another dealer flirt with one of your customers?

�

How do you stop this possible fling from happening?�NEWSLETTER! Now if you have tried this and� didn't see the return, fixing one or a combination of these will help.

�

1. No consistensy - You need to make sure they get a newsletter�every month.�Peoples needs change from day to day. This makes sure you are ever present.

�

2. Value - You have to�provide them with something�that shows you are in their corner. Not just price,�selection and service.�Until you provide value you haven't earned the right to get their business again.

�

3. Fun! - When you can provide them something to look forward to�brighten their day, they look forward to recieving it.�A banana nut muffin recipe wouldn't hurt either!��

�

Provide them with content that proves that you are the industry expert, and a "Trusted Advisor"�and you will earn customers for life.�

�

Remember we should not�get customers to sell a car, we should be selling cars to get a customer. Thats where your long term success lies.

�

Well thats a start to slow down that CUSTOMIZER down the street!

�

Want more infomation on how to provide compelling newsletters every month visit us at

�

www.richdealers.com

�

Eric Tigner

Rich Dealers Advisor

407-275-8667��

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DealerBytes - Online Automotive Marketing Solutions

Why do I want multiple web properties?

Web 2.0 – Are you taking advantage of it

From the Blog

Recent Articles About Car Dealer Marketing